COPYRIGHT © IAN G BLACK MEDIA TRAINING, 2015, ALL RIGHTS RESERVED.
My name is Ian G Black Media and I am a Scottish photographer and social media influencer. I work in partnership with Edinburgh and Scotland’s most prestigious hotel the 5 Star Balmoral conducting Instagram photo tours of the city. I work as a social media influenecr for many leading lifestyle brands including Eight Yards Kilts, Walker Slater, Glenmorangie, Hamilton & Inches, Stutterheim, Gloverall, Buckle and Seam, SONYXperia and Glen Moray
'ShoeStringMedia - Publicity & Communication on a Shoestring Budget’ was launched in 2013 in response to numerous requests for media training from charities and small businesses looking for help with publicity but uncertain how to go about this on a limited budget. These courses have proved very popular with demand from all over the UK and 300 to date have now attended, picking up skills on how to be better equipped to make the most of the media. This day is for everyone who says “we can’t do marketing - we have no budget” and is designed to show that so much can be achieved with a limited or ‘shoestring’ budget. This training day explores: Strong web presence…social media…advertising…press and press releases…print & design…video…e-newsletters…photography…partnerships and more…
"GREAT content…lots of information…very relaxed & friendly…excellent day thank you"
"Social media has become less scary as result of today's session"
"Great info on event organisations social media, lead times, publicity, press releases etc. will be very valuable"
INSTAGRAM WALKING TOUR FOR RESIDENTS AND NON-RESIDENTS
As a UNESCO designated World Heritage City with stunning medieval, Georgian and Victorian architecture, it’s little wonder that Edinburgh has become a must snap destination for Instagrammers across the world. Here, we have teamed up with one of the country’s top Instagrammers, @IanGBlack, to lead guests on a dedicated Instagram Walking tour of Edinburgh that takes in the capital’s most photogenic spots. Our Instagram tour will help you capture Edinburgh in the best possible way, sending you home with lots of #BalmoralMoments to upload and share with your followers.
EXPERIENCE INCLUDES: Welcome tea or coffee at The Balmoral at 9:30am.
Guided 3.5 hour walking tour – departing from the hotel at 10am – will take you to the following Instagram hot spots: Calton Hill, Cockburn Street, Royal Mile, St Giles Cathedral, Camera Obscura city viewpoint, Victoria Street, Grassmarket, Vennel Steps and more.
Advice and tips on how to capture the city in its best light.
WHAT TO BRING: Your camera and/or smartphone. Flat shoes, light waterproof jacket and umbrella.
The Instagram Walking tour starts from £99 per person and an additional £39 per person up to a maximum of 6 per tour.
For more information please email email@example.com
Each experience must be booked 72 hours in advance and a 100% cancellation fee policy applies.
‘ShoeStringMedia - Publicity & Communication on a Shoestring Budget’ is for everyone who says “we can’t do marketing - we have no budget” and is designed to show you how much can be achieved with a limited or ‘shoestring’ budget.
17 Abbey Lane